Because health care is becoming more consumer-driven, many hospitals are updating the services and features they offer to patients so they can stay competitive. One area where hospitals may be lacking compared to other healthcare entities: websites.
It’s important for hospitals to have a prominent online presence. Patients are paying more money out of pocket for many healthcare services, so they’re constantly reviewing the Web for information about facilities before deciding to undergo surgeries or other procedures.
And if patients can’t find what they’re looking for on a hospital’s website, they won’t give the facility their business.
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